EP · competitor intelligence

Webinar teardowns: how 7 Malaysian webinars sell

Every webinar reverse-engineered into its flow, teaching, close, and the good / bad / ugly. Built to copy what works and skip what doesn’t for EP’s own webinars.

Good — steal this Watch out — weak or manipulative Filled number = the key moment of the webinar

The 7 webinars

Colour = same webinar family. Day 1 / Day 2 are two halves of one webinar.

AI video toolDay 1

AI Video Tool (Day 1)

Win & Vegan · AI ad-video generator

Demo-led webinar selling an AI ad-maker; Day 1 = value, real pitch on Day 2.

Flow
  1. 1Testimonial reel
  2. 2'3 reasons you're here'
  3. 33 outcomes promised
  4. 4Origin story + big cases
  5. 5Teach funnel-video system
  6. 6Live demo on real businesses
  7. 7Soft close, tease Day 2
What they teach
  • Funnel videos: pain / news / offer
  • ToFu-MoFu-BoFu structure
  • Revenue = traffic x conv x price
  • '4 AI employees' reframe
The close
  • Day 1 = soft close only
  • Real pitch lands on Day 2 (pending)
Good
  • Demos on audience's real business
  • '4 AI employees' reframe
  • Specific real numbers + names
Watch out
  • Glitchy, loose demo
  • Output only 'ok' quality
Signature Show, don't tell
AI video toolDay 2

AI Day 2 (Win/Vegan)

Win & Vegan · AI conversion system + automation close

Strong drilled close: teaches lead-magnet automation, then pitches RM4,998/yr conversion system with a 15-minute free-bundle timer.

Flow
  1. 1Testimonial cold-open
  2. 2Recap Day 1 traffic + ROI math
  3. 3Live video demo, 20 industries
  4. 47 AI video types
  5. 5Offer A: traffic RM4,998 to RM1,800
  6. 6Live lead-magnet + automation build
  7. 7Conversion frameworks, 8 funnels
  8. 8Main close RM4,998/yr (~RM400/mo)
  9. 915-min free-bundle timer + Q&A
What they teach
  • Traffic worthless without conversion
  • Lead magnet: filter, learn, auto-follow-up
  • Setup once = 3 staff; 10 functions = 10 staff
  • 8 funnel types by client (Zoom/Appt/O2O)
The close
  • Conversion system RM4,998/yr, ~RM400/mo, installments
  • Stack ~RM50k: 10 templates, 10k-CRM, 300-day support
  • No money-back; guarantee = year-long support
  • Pay in 15 min: free traffic system + timer
Good
  • Live funnel opt-in proves product + stacks value
  • Staff-replacement reframe sells the price down
  • On-mic objection handling (LV-bag skeptic)
Watch out
  • Two big offers muddy the single choice
  • Price wobble: RM700 vs RM400, fake 0% interest
Signature Live lead-magnet opt-in: demo is the close
Crypto tradingDay 1

JS Crypto (Day 1)

Jason (JS) · crypto trading course

Belief-shift + live-practice webinar; Day 1 = value + apply-to-join, pitch on Day 2.

Flow
  1. 1Testimonial reel
  2. 2MC pre-frame + objection crush
  3. 3'Why you're here' filter
  4. 4Belief shift: inflation, ESBI
  5. 5Crypto = 1990s internet
  6. 63 secrets: hold/stake/system
  7. 7Live practice: 4 green 4 red
  8. 8Apply to join, tease Day 2
What they teach
  • An everyday analogy for everything
  • Whole room practices live
  • 3-secret ladder: hold-stake-trade
  • 'Market maker' not 'retail sucker'
The close
  • Day 1 = apply-to-join close
  • Real pitch lands on Day 2 (pending)
Good
  • An analogy for everything
  • Whole room practices live
  • Tight, pro warm-up MC
Watch out
  • Heavy scripted persuasion
  • Risk soft-pedalled
Signature Reframe, then do it
Crypto tradingDay 2

JS Day 2 (Jason)

Jason (JS) · Scale small capital + the close

Money day: thin new teaching, hard stacked close at RM3,998 with a free offline-retreat upsell.

Flow
  1. 1Testimonials + MC disclaimers, camera on
  2. 2Waiting-list bonus bait + stay-to-end ebook
  3. 3Recap 4 Green/4 Red on live charts
  4. 4Add Liquidity Hunter tool
  5. 5Secret 2: think like a banker
  6. 6Secret 3: e-learning + livestream
  7. 7Secret 4: small knife fells big tree
  8. 8Pitch: RM17,100 to RM3,998 stack
  9. 9Q&A close + free retreat + countdown
What they teach
  • Liquidity Hunter: enter where crowd loses
  • 80% lose, win the 20%'s money
  • Small knife fells big tree: compound US$20
  • 'Risk-free' scaling (false) via fixed system
The close
  • RM17,100 to RM5,998 to RM3,998 (coupon JS2026)
  • 0% plans 6/12/24mo, cards, ShopeePayLater
  • No refund; 'trust yourself' guarantee
  • Live sold-out countdown: 5 to 1 seat
Good
  • Hundreds of 'yes/1G' micro-commitments
  • Named testimonial for every objection
  • Real-trader founder positioning
Watch out
  • Almost no new teaching, just mindset
  • 60-min Q&A purely to run scarcity
Signature Reluctant 'free gift' flip over live countdown
TikTok marketing

Dato Keen TikTok

Dato Keen · TikTok marketing course

Full-funnel single session closing to RM1,997; teaches business model not tactics.

Flow
  1. 1Testimonial reel
  2. 2Validate every industry live
  3. 3'Customer pre-stolen at home'
  4. 4Origin: factory, COVID, TikTok
  5. 5Proof wall: 1000 accounts
  6. 6Teach: precision + copy-modify
  7. 7'Steal' fear climax
  8. 8'I pick partners' reveal
  9. 9Full offer + close
What they teach
  • Algorithm finds precise buyers
  • Chao-jie-gai: copy-borrow-modify a hit
  • Risk reversal: small bet, big win
  • Videos are a compounding asset
The close
  • Value stack RM12,620 to RM1,997
  • Day-1 money-back guarantee
  • '15 scans drops the price' game
  • Payment plan < RM200/month
Good
  • Real teachable method
  • Industry personalization
  • Biggest proof wall + full close
Watch out
  • Guilt + pressure tactics
  • Manufactured scarcity
Signature Teach the model, not tactics
AI enterprise

Nicsman

Nicsman · AI to systemize & scale an SME

Slick AI-for-business webinar selling a RM1,997 3-day workshop via boss-brain cloning.

Flow
  1. 1Testimonial reel + platform trust-build
  2. 2Roll call + audience segmentation
  3. 3Origin story + credibility stack
  4. 4Boss-pain problem (type A)
  5. 5Teaching: AI Agent = cloned SOP
  6. 610+ live case-study demos
  7. 7Pitch, value stack, RM1,997 close
  8. 8Live Q&A + objection handling
What they teach
  • Prompt = chef's recipe analogy
  • Clone boss's brain, hit 80%
  • Ladder: standardize-datafy-automate-AI
  • Low-tech ChatGPT beats fancy tools
The close
  • Anchor 28k down to RM1,997
  • ~RM12,400 bonus stack + BOGO course
  • Day-1 full money-back guarantee
  • Fake 7-seat scarcity, live buy-pings
Good
  • Recipe/clone-brain framing is sticky
  • Live demos kill cost objection
  • Anti-guru counter-positioning lands
Watch out
  • Shows outputs, never real how-to
  • Rides on energy, not structure
Signature Turn the boss's brain into an AI Agent
AI agency / USDDay 1

Reeve

Reeve · AI agency: earn USD with marketing skills

AI-flavored 'sell skills to US clients' pitch closing a USD5k coaching at RM3,988.

Flow
  1. 1Testimonial reel + Hokkaido USD flex
  2. 2Room warm-up, three rules
  3. 3Radical-transparency 'I'm selling' frame
  4. 4Teach 5-criteria business framework
  5. 5Currency-arbitrage math reframe
  6. 6Stripe + awards proof dump
  7. 7AI tools video + ChatGPT demo
  8. 8Student case studies
  9. 93-step system, pitch, price drop, Q&A
What they teach
  • 5 criteria to pick an online business
  • Scores his own past businesses against them
  • 'Don't be best, just be sellable'
  • ChatGPT removes the English barrier
The close
  • USD10,985 stack anchored to USD5k
  • First-20 price USD950 / RM3,988+SST
  • Soft guarantee: 'I'll find you clients'
  • Today-only bonuses + fake scarcity
Good
  • Business history as framework + proof
  • Kills beginner fear of not being expert
  • Dead-simple 'multiply by 5' math
Watch out
  • AI is bait-and-switch, little real AI
  • Heavy phrase repetition throughout
Signature Auto-biographical 5-criteria gauntlet

At a glance

The same four dimensions across all 7.

AI Video Tool (Day 1)AI Day 2 (Win/Vegan)JS Crypto (Day 1)JS Day 2 (Jason)Dato Keen TikTokNicsmanReeve
Proof styleLive tool demoLive funnel opt-inReframe + practiceSurvivorship testimonialsProof wall (1000 a/c)10+ live demosStripe + awards dump
Teaching depthMediumMediumMediumShallow / mindsetDeepestMediumMedium
SellingSoft (Day 1)Hard close RM4,998Apply-to-joinHard close RM3,998Full close RM1,997Hard close RM1,997Hard close RM3,988
PolishLooseTightTightHighly polishedTightestTightPolished

The shared playbook

What all 7 do the same — the universal MY webinar spine.
  • Open with a testimonial reel before the host speaks — social proof first.
  • A “why you’re here” filter (type 1/2/3) that names the audience’s pain.
  • A vulnerable origin story: “I was broke / failed / stuck, then I found the way.”
  • A micro-commitment every 60-90 sec (“type 666”, “rate 1-10”) to hold attention + build a yes-ladder.
  • Specific numbers + named cases as proof (RM29M, 1000 accounts, real student clips).
  • Teach a named framework + show it working live on a real case.
  • Close with a value stack → anchored price drop, a deadline, and a payment plan.

The ugly (don’t copy)

Tactics that convert but cost trust.
  • Heavy manufactured scarcity everywhere (“first 7/20 seats”, 15-min timers, “2 lifetime spots”). Converts, but erodes trust with sharper buyers.
  • Guilt / pressure tactics (withholding the next slide, “you’ll regret it”, savior framing). Use the structure, skip the coercion.
  • Most show outputs, not real how-to — the deep method is reserved for the paid course. Fine as a model; just know that’s the trade.

Steal sheet for Gin & REKA

The teaching + selling gap, turned into 6 moves.

Personalize to the room

Validate each person’s situation live (Keen: “your industry works”; AI: demo on their business). Generic teaching dies.

Shrink the skill

Every winner makes step 1 feel tiny: copy-modify, 4-green-4-red, press buttons, “clone the boss’s brain”. Reverse the “it’s hard” feeling.

Own a positioning line

Keen: “I teach the model, not tactics.” Nicsman: “no fancy tools, fix your SOP.” EP needs one sentence on why its teaching is different.

An analogy for everything

Candle = escalator, prompt = chef’s recipe, crypto = 1990s internet. If a concept has no everyday picture, it’s not ready to teach.

One live “do it with me” moment

Watching ≠ believing. Jason’s room types 4-green-4-red and sees it work. Add one to every EP webinar.

Build a real proof wall

All of them lean on verified numbers + student results. EP’s gap — get real results fast, or win on teaching craft where the field is even.